Stakeholder management refers to the process of identifying, engaging, and maintaining positive relationships with individuals or groups that have an interest or influence in an organization or project. It involves understanding the needs, expectations, and concerns of stakeholders, and proactively addressing them to ensure their support and collaboration.

Effective stakeholder management includes strategies for communication, involvement, and conflict resolution. By actively managing stakeholders, organizations can foster trust, gain valuable insights, mitigate risks, and enhance decision-making processes. This approach helps to align stakeholder interests with organizational goals, leading to improved project outcomes and overall success.