Category profiling is a process in procurement that involves analyzing and evaluating spend data and supply market characteristics to gain a deep understanding of a particular category of products or services. The objective of category profiling is to identify opportunities for cost savings, risk mitigation, and supplier performance improvement within a particular category. Category profiling typically involves a detailed supply market analysis, including factors such as supply chain dynamics, supplier capabilities, industry trends, and regulatory requirements. It also involves a comprehensive review of historical spending data and supplier performance data to identify areas of inefficiency or opportunity for improvement.